what Lab

School of Business. Chungnam National University

 

Welcome to what Lab.

Image by Luke Webb on pexels.com

At what Lab, we are dedicated to solving diverse and meaningful problems in the world using data-driven approaches. Our mission is to tackle challenges that span across various domains, leveraging the power of data to uncover insights and drive impactful solutions. While we embrace cutting-edge technologies like machine learning, our primary focus remains on understanding and addressing the problems themselves.

what Lab thrives on curiosity and creativity. We believe that the best solutions emerge when we question assumptions, explore new perspectives, and combine knowledge from different fields. We work on a wide range of issues, from societal challenges to business optimization, always keeping the end goal of positive change in mind.

At what Lab, creativity meets purpose, and data meets action. Let’s make a difference together.

 

🏆 September, 2025 Grand Prize (대상), CNU Generative AI Challenge, 2025
🎉 May, 2025 Distinguished Paper Award, International Conference on IR 4.0 and GVC (ICIG), 2025

 

selected publications

  1. Programming education with ChatGPT: outcomes for beginners and intermediate students
    Jihae Suh, Kyuhan Lee, and Jaehwan Lee*
    Education and Information Technologies, 2025